Exploring the extreme self-care trends shaping a generation of young men.
Guess Iconic Blue The Fragrance That Defines Confidence and Adventure
Making it a perfect choice for daytime adventures or evening outings.
H&M Atelier Collection Brings Refined Coastal Style to Your Wardrobe
This is a wardrobe built for spontaneity and personal expression.
Nivea Derma Control Event Proves Deodorant Can Be Skincare
The event put the spotlight on how deodorant can double as skincare.
Style
Explore Earth’s Beauty with Swatch’s Latest Bioceramic MoonSwatch Models
Featuring designs inspired by Earth’s most captivating landscapes.
Breitling Celebrates 140 Years of Aviation and Space Legacy with New Releases
Explore the brand’s new releases and iconic timepieces.
Discover the Ultimate Adventure Companion: The Jeep Modular Jacket
Choose your level of warmth and customise your jacket for any outdoor activity.
Discover Swatch’s BIOCERAMIC WHAT IF? Collection: Where Style Meets Science in Pastel Perfection
These watches effortlessly merge classic charm with trendy flair.
This Is How You Can Rock the Old Money Aesthetic
Upgrade your summer wardrobe with a touch of contemporary flair.
Tiaan Pretorius of the Springboks Sevens Team Shares Must-Know Style Tips
Achieving a stylish look doesn’t require boldness; simplicity can be just as impactful.
Grooming
Why GUESS Iconic for Men Should Be Your Next Fragrance Buy
A bold new scent for the modern man, brought to life by a timeless voice.
Jimmy Choo Man Extreme Is a Bold New Fragrance for Adventurous Men
The intense new Eau de Parfum is built for leaders, thrill seekers, and those who live boldly.
The Best Winter Skincare Routine for Men, According to a Medical Therapist
Dry skin, redness and irritation?
How to Groom Body Hair in 3 Easy Steps, According to a Grooming Editor
You don’t need to wax to manage your fur.
Upgrade Your Shower Routine with Guardol Body Wash
Confidently clean. Fresh feel. Everyday performance.
Hair Transplant Guide: When to Consider One, According to Experts
Yes, you can be too young – here’s why.
latest
The 10 Best Fragrances for Men Right Now—Elevate Your Scent Game
Plus, how to find the fragrance that matches your style and climate.
Upgrade Your Scent Game with Reebok’s Iconic Statement Fragrances
Embrace bold choices and confidence in fitness and beyond.
Get the Look: How to Style Bootcut Jeans Like Kendrick Lamar’s Super Bowl Outfit
He also sported a Martine Rose leather jacket, custom jewellery & a pair of Nike Air DT Max ’96 sneakers.
How Often Should You Edge Your Beard? A Barber Shares Expert Tips
Spoiler alert: it’s less than you think
Breitling Honours Aviation Icons with the Navitimer GMT and Automatic 41
Heritage meets modern elegance
13 Expert-Approved Ways to Prevent and Treat Shaving Rash
Got razor burn? It’s painful and irritating, but not inevitable – if you follow this advice.
Find the Perfect Board Shorts for Your Body Shape This Summer
Tall or short, thin or big, there’s no reason you can’t look great at the beach, just make sure you get the fit right.
Dive into Colour: Introducing Breitling’s Latest Superocean Collection
Discover the vibrant additions to the Breitling Superocean line.
Summer Style Guide: Your Lookbook for the Season
Look your finest at any occasion.
Top Hacks To Summer-Proof Your Skin
Discover the best skincare products for sensitive and eczema-prone skin.
Tried & Tested: The HydraTouch Facial Experience at Skin Renewal
From in-depth skin analysis to advanced facial treatments, achieve radiant and hydrated skin.
Face Your Fierce: The Unforgettable Scent of Abercrombie & Fitch
One of the most sought-after scents in the world since its launch in 2002, A&F Fierce is now available in SA.