The Spring/Summer 2024 capsule collection by Button Brothers has arrived, redefining what it means to dress for the season. Unveiled amidst the lush, picturesque Beechwood Gardens in Johannesburg, the event was a landmark occasion in the fashion calendar. Guests were treated to chilled Stella Artois as models showcased the collection—a visual symphony that pays homage to African excellence and diaspora heritage. The collaboration with Stella Artois added an extra layer of sophistication, reflecting a shared appreciation for craftsmanship and timeless quality.
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“This collection is a tribute to the enduring impact of African excellence on global culture,” says Palmer Mutandwa, Creative Director of Button Brothers. “By interweaving our rich heritage with the elegance of Italian artistry, we’re creating more than just fashion; we’re advancing a dialogue about Africa’s place in the world of contemporary, high-end design.” Inspired by transformative cultural movements such as the Pan-African movement in Southern Africa, the Harlem Renaissance in North America, and Cuba’s revolutionary heritage, the collection seamlessly blends rich historical influences with Italian aesthetics. Mutandwa’s recent creative exploration of Milan, Sorrento, Positano, and Capri in August 2024 infuses the collection with a distinct synergy of African heritage and Italian elegance.
Key Highlights from the Collection:
1. The Fela Silk Set
This unique ensemble is crafted from imported silk sourced from Thailand, ensuring an exquisite touch and exceptional quality. The standout feature of this look is its bold yet refined style. The concept of deconstructing a double-breasted blazer into a shirt was inspired by the music of Fela Kuti, capturing both strength and elegance. The Fela Silk Set exemplifies effortless sophistication, perfect for summer garden parties and events where making a statement is essential.
2. Chambray and Seersucker Ensemble
A true testament to Button Brothers’ commitment to modern tailoring, this look features a shirt made from Loro Piana chambray denim fabric and a jacket crafted from cotton seersucker. The jacket is deconstructed with “Spalla Camicia” shoulders—a nod to the classic shirt-style shoulder—and paired with cream linen pants. This combination delivers a breezy, polished appearance that seamlessly transitions from day to evening, perfect for upscale weddings or stylish brunches.
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3. The Barnes Linen Shirt
Inspired by Palmer Mutandwa’s high school days, this shirt is named after his headmaster, Mr. Barnes. The Barnes linen shirt embodies a utilitarian yet masculine appeal while maintaining an air of elegance. It’s an ideal piece for those looking for a blend of comfort and sophistication, perfect for casual summer outings or laid-back social events.
4. Linen Blazer with Oatmeal Drawstring Pants
Worn by renowned soccer player Bongani Khumalo, this look features a linen blazer made from premium Baird McNutt Irish linen, paired with a ready-to-wear white linen shirt and oatmeal-coloured linen drawstring pants. This combination offers a relaxed yet refined silhouette that is perfect for a summer wedding or an outdoor gathering, ensuring comfort without sacrificing style.
How to Incorporate Button Brothers’ Style:
- Weekend Ready: Pair the Barnes linen shirt with tailored shorts and espadrilles for a classic summer look.
- Smart Casual: The chambray and seersucker ensemble is ideal over a lightweight tee and chinos, perfect for evening cocktails.
- Event Perfect: The Fela Silk Set makes an unforgettable impression at garden parties or high-end events, combining luxury with cultural homage.
