Lacoste has always celebrated boldness. The brand’s founder René Lacoste was a sportsman, an inventor and a visionary who shaped the identity of the Maison. That spirit of originality still drives the brand today and inspires every new creation. The latest chapter is a fragrance that builds on this legacy with more power and more presence.
A New Expression of the Lacoste Spirit
In 2024, Lacoste introduced Lacoste Original Eau de Parfum. It marked a modern revival of the brand’s signature scent with a refined and contemporary character. Now the story continues with Lacoste Original Parfum. This new addition brings more intensity and a deeper sensuality while staying loyal to the codes that define Lacoste.
A Spicy Woody Fougère with Elevated Depth
Master Perfumer Anne Flipo and Perfumer Tanguy Guesnet returned to craft this new Parfum concentration. The result is a bold interpretation that amplifies the original structure.
The fragrance opens with the freshness of bergamot that now meets vibrant cardamom and ginger for an energised first impression. The heart blends lavender and violet leaves with warm incense resins for an aromatic lift. In the base, powerful patchouli meets smooth tonka bean and sophisticated amber to create a long lasting and addictive sillage.
According to Anne Flipo, their intention was to enhance contrast and elevate the aromatic heart with brighter spices and a sharper citrus edge. Tanguy Guesnet focused on intensifying the woods and deepening the amber notes to create a more elegant and contemporary masculinity. Together they shaped a fragrance with a warm, sensual trail and a confident presence.
Design Codes That Reflect Strength
The bottle has been subtly redesigned to echo the fragrance inside. Its curved shoulders and minimalist cap return with a deeper green glass that represents the new intensity. Gunmetal grey accents on the cap and label add a modern edge, while the grey title block on the white label highlights the stronger concentration. The packaging mirrors these elevated colour codes for a refined and striking look.
Pierre Niney Returns as Ambassador
French actor Pierre Niney continues as the face of the Lacoste Original line. With his relaxed charm, effortless style and playful confidence, he perfectly captures the spirit of this new release.
