Are you our next Cover Guy?
We are excited to announce the launch of our annual nationwide reader search for the ultimate Men’s Health cover guy in partnership with Trojan Home Fitness Equipment and Gear. We’re looking for someone who embodies the core qualities of our brand. A man who is healthy, confident, strong, lives a fitness-fuelled lifestyle and inspires others to follow in his footsteps—the type of guy you’d expect to see on the cover of Men’s Health.
Entries Open: 1 May 2025 | Entries Close: 16 June 2025
Cover Search 2025 Entries Open In...
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Entry Process
Tag your entry with the hashtag #MHCoverGuy and @MensHealthZA on social media.
Complete The Entry Form
Complete the entry form along with 3 photos: a clear pic of your face, and 2 full-length body-conscious pics. An additional video is optional. Entries close on 16 June 2025.
Promote Your Entry
All entrants will also be encouraged to promote themselves on their own social media platforms. Tag your entry with the hashtag #MHCoverGuy and @MensHealthZA on social media.
Top 20 Announced
Once entries have closed, the Top 20 will be selected by the Men’s Health editorial team, industry professionals and sponsors. The Top 20 will be notified and announced on the Men’s Health social media platforms.
Voting Begins!
The Top 20 entry profiles will be featured on the Cover Search landing page and voting will begin. Here readers, family, friends and fans can vote for their favourite entry.
Top 8 Announced
Using these votes, social media engagement and selections made by a panel of judges, the final top 8 will be chosen, photographed and interviewed as part of an editorial feature in the Sep/Oct 2025 issue of Men’s Health.
Winner Reveal
The Men’s Health Cover Search winner will feature on the cover of the Sep/Oct 2025 issue.
Faqs
Can I enter MH Cover Search if I have appeared on the MH cover previously?
Unfortunately not.
What will the judging process entail?
Take a look at the entry process above.
Is there a cut-off age for entering the MH Cover Search competition?
No, but you have you to be 18 years or older to enter.
What is MH looking for in a winning physique?
All bodies are strong bodies!
On what basis will an entry be disqualified?
You have to live in South Africa from the time the competition opens (1 May 2024) until the end of the campaign (31 Dec 2024).
What will be expected of the winner?
Be a motivated and inspiring ambassador for Men’s Health.
Will my entry be affected in any way if I already have a commercial sponsor?
No. However, you will not be able to promote your personal sponsor/brand for the duration of the competition if you are selected as part of our Top 20.
What do the winners win?
Not only will you earn a spot on our coveted cover and take part in our exclusive Cover Search feature in the mag, our sponsors have been incredibly generous with gifts and prizes for the top 8 finalists.
Do you need a certain amount of followers to win?
When will the winner be announced?
Is there an opportunity for the readers to vote?
Can the motivation for consideration be in video format as well as written?
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