GUESS has just dropped its newest fragrance for men—GUESS Iconic. It has the kind of effortless confidence and timeless style that demands attention. Starring Italian singer and model Matteo Bocelli, the face of the campaign. This launch is a masterclass in what happens when classic masculinity meets modern edge.
Matteo, known for his powerhouse vocals and striking features, embodies the new fragrance’s spirit. Yes, he’s the son of opera legend Andrea Bocelli. He is sophisticated, grounded, and unforgettable. Shot under the lens of renowned photographer Mark Segal, the campaign is a sun-drenched ode to masculine charisma. Think windswept landscapes, timeless tailoring, and a fragrance designed to make a lasting impression.
So, What Does Guess Iconic Smell Like?
It’s a woody amber fragrance that opens with a fresh hit of grapefruit and black pepper. It adds a hint of spice with saffron and geranium. The fragrance then settles into a sensual base of leather and tonka bean. This is the kind of scent that levels up your presence—whether you’re walking into the boardroom or heading out on a night drive.
Created in partnership with Inter Parfums, Inc., GUESS Iconic isn’t just another fragrance—it’s a celebration of individuality, ambition, and timeless appeal. “This campaign celebrates Matteo’s dynamic presence and the unmistakable allure of the GUESS man,” says Paul Marciano, Chief Creative Officer at GUESS.
The fragrance is now available in 100ml Eau de Toilette. It’s housed in a bold red bottle that looks as striking on your shelf as it smells on your skin.
Bottom line: If you’re after a scent that’s equal parts classic and commanding, GUESS Iconic is a worthy addition to your grooming arsenal.
**MH Partnership
