Exploring the extreme self-care trends shaping a generation of young men.
Playboy Wants You to Stay Ready and Stay Noticed Every Day
A grooming lineup that can boost your confidence and freshness for the day ahead with essential products.
Kat Sinivasan Launches a Fragrance Inspired by Self-Care and Style
Designed for the modern man.
Should You Trim Your Nose Hair? Here’s What Dermatologists Say
They actually serve an important role—but that doesn’t mean you should ignore them entirely.
Style
How South Africans Are Styling the PUMA Mostro — The Bold Sneaker Taking Over 2025
From archive gold boots to futuristic flex, the monster has arrived.
Why South African Men Are Embracing Loud Luxury This Season
Loud luxury isn’t just back – it’s booming.
How to Keep Your Jeans Looking Fresh: A Step-by-Step Guide
This simple approach helps retain your denim’s overall allure.
Get the Look: How to Style Bootcut Jeans Like Kendrick Lamar’s Super Bowl Outfit
He also sported a Martine Rose leather jacket, custom jewellery & a pair of Nike Air DT Max ’96 sneakers.
Breitling Honours Aviation Icons with the Navitimer GMT and Automatic 41
Heritage meets modern elegance
Find the Perfect Board Shorts for Your Body Shape This Summer
Tall or short, thin or big, there’s no reason you can’t look great at the beach, just make sure you get the fit right.
Grooming
Lacoste Original Parfum the New Spicy Woody Scent You Need to Know
A modern fragrance.
Step into the World of Exploration with Montblanc Explorer Extreme
The bold fragrance designed for adventurous men who love to explore new frontiers.
Introducing KARL IKONIK pour homme, the Signature Scent for Men
Designed for the confident man with a lasting impression.
How to Upgrade Your Grooming This Summer According to an Expert
Summer is the season for sun, festivals and outdoor adventures.
Who Will Be the Face of Ted Lapidus? Vote Now and Win Big
Voting closes 26 October 2025.
How Often Should a Guy Wash His Hair? Experts Break It Down
You’re probably doing it too much—or not enough.
latest
Springbok Star Jesse Kriel Named Brand Ambassador for Rooibos Man Skin Care
Performance, confidence, authenticity and proudly South African.
A Look Inside the Newly Opened Oakley Store at Canal Walk in Cape Town
Performance gear meets street style.
A Fashion Editor’s Guide to Wearing Tank Tops This Season
The fashion rules every guy should know.
Step-by-Step Guide to Trimming and Shaving Your Pubic Hair
From prepping your skin to choosing the right tools—for a safe, irritation-free buzz below the belt.
Everything You Need to Know About Pheromone Perfumes for Men
Think your cologne can make you irresistible? Science says… maybe not.
Adventure in Style with Birkenstock’s SS25 Collection
Wander freely this summer with Birkenstock’s latest collection.
The Key Pieces to Upgrade Your Wardrobe This Season
A few strategic layers and textures can transform an outfit without starting from scratch.
Cut Grooming Time With This All-in-One Wash for Men
A three-in-one product for skin, hair and beard that simplifies your routine.
This Is What Happens When You Switch to an Electric Toothbrush, According to a Dentist
The answer might surprise you.
HONOR Blends Innovation and Fashion at the 2025 Durban July
We unpack the brand’s bold appearance at this year’s Durban July
Why GUESS Iconic for Men Should Be Your Next Fragrance Buy
A bold new scent for the modern man, brought to life by a timeless voice.
Jimmy Choo Man Extreme Is a Bold New Fragrance for Adventurous Men
The intense new Eau de Parfum is built for leaders, thrill seekers, and those who live boldly.