Since pioneering the first anatomically designed jeans in 1996, G-STAR has been sculpting denim around the body. Rather than simply cutting cloth to cover it, this innovative approach reshaped the denim industry. It challenged traditional design.
G-STAR has launched Anatomic Denim, a bold new chapter. It fuses design innovation, visual storytelling and art into one cohesive statement. Engineered in 3D, each piece contours, flexes and moves with your body. This creates a new standard in denim built for life in motion.
Design That Moves With You
The collection combines bold silhouettes with everyday wearability. Originals like the Elwood and Arc return alongside hero styles such as the Kitoh Relaxed Tapered, Kitoh Slim and Contour Regular. New designs expand the line for both men and women. They blend structure with freedom in every piece. This is denim that goes beyond fabric to meet the demands of an active lifestyle.
READ MORE: G-Star Redefines Denim With Its Bold New Anatomic Collection
A Campaign That Breaks Boundaries
To bring Anatomic Denim to life, G-STAR teamed up with cultural disruptors who embody rebellion and movement. Among them is Siv Ngesi seen below, a two-time SAFTA winner and one of South Africa’s most dynamic performers. In a striking pole performance, Ngesi showcases strength, motion and grit. This proves that denim can keep pace with even the most demanding forms of self-expression.
The campaign imagery is captured by Justin Munitz, a Cape Town-based fashion and portrait photographer. Known for his bold approach to stills and motion, Munitz’s lens turns Ngesi’s performance into a visceral experience of denim. It shows denim not just worn but fully lived.
Shop The Anatomic Denim Collection Here:
The Anatomic Denim collection is available now in store and online.
