Oakley has opened its flag in Cape Town with the launch of its first standalone Apparel, Fashion and Accessories (AFA) store in South Africa. Known worldwide for eyewear that pushes the limits of performance and innovation, Oakley is now giving local consumers direct access to its full apparel and accessories range.
A New Chapter for Oakley in South Africa
The new store opened its doors on Friday, 5 September, in Canal Walk, Cape Town’s largest shopping destination. For the brand, this isn’t just a retail expansion. It’s a statement of intent. Oakley is looking to tap into South Africa’s unique culture. In this culture, city living and outdoor adventure often go hand in hand.
“Cape Town represents the perfect market for the first local AFA store. The city’s unique blend of urban sophistication and outdoor adventure culture aligns perfectly with our brand appeal,” says Sade Anter, Senior Brand Manager at EssilorLuxottica.
More Than Just Eyewear
Oakley may be best known for its sunglasses, but its apparel is designed with the same philosophy of performance, innovation, and functionality. The new collection features technical fabrics and modern cuts. These can transition easily from the trail to the street. Whether you’re pushing limits on the bike, hitting a coastal run or simply commuting in style, Oakley’s apparel is built to handle it.
For anyone who wants gear that looks sharp but performs under pressure, Oakley’s AFA line is a natural extension of the brand’s DNA.
Why Cape Town?
The Mother City has long been a hotspot for athletes, adventurers, and style-conscious consumers. From the slopes of Table Mountain to the Atlantic seaboard, locals value products that can withstand the elements. Importantly, these products do not compromise on design. Oakley’s mix of street-inspired aesthetics and technical performance feels tailor-made for this environment.
“Opening the first AFA store here demonstrates our commitment to offering high-quality, performance-driven products. These connect with today’s active consumers,” adds Anter.
What Shoppers Can Expect
Inside the store, expect a curated selection of Oakley’s latest apparel and accessories. Shoppers will find pieces engineered with breathable, durable materials. Additionally, there is lifestyle gear that reflects modern urban style. With this opening, Cape Town consumers no longer have to rely on online orders or international trips to get their hands on the latest Oakley drops.
Opening Night Highlights: Oakley at Canal Walk
**MH Partnership
