As the global tequila boom gains momentum, Volcan De Mi Tierra Tequila is making its mark in South Africa, bringing with it a rich tradition, impeccable quality, and unmatched craftsmanship. Carlos Crain, the Global Brand Ambassador for Volcan De Mi Tierra, shares the secrets behind what sets this premium tequila apart and why it’s becoming a favourite among discerning Generation Z and millennial drinkers.
Tradition and Quality: The Core of Volcan De Mi Tierra
One of the most important aspects of Volcan De Mi Tierra’s approach is their commitment to tradition, quality, and uniqueness. “Our mission is to maintain the purity of tequila production as it has been for over 300 years,” Carlos explains. This dedication to traditional methods, avoiding the use of any chemicals or additives, distinguishes Volcan De Mi Tierra in a market crowded with competitors.
Exploring the Expressions: Cristalino, Reposado, and X.A.
- Volcan Reposado: Aged to Perfection
The Volcan Reposado, aged in barrels for an average of six months, blends flavours from American and European oak to create a rich, smooth tequila with fruity notes.
- Volcan Cristalino: Purity and Smoothness
Volcan Cristalino, a blend of reposado and añejo tequila, is aged in American oak barrels and then carefully filtered to remove colour while enhancing its smoothness and complexity with finishes in cognac and whiskey casks.
- Volcan X.A: Luxury in Every Drop
Lastly, the Volcan X.A, the most luxurious expression, is a blend of tequilas aged for six months, 14 months, and three years. “This intricate ageing process gives it a complex profile with rich aromas and flavours, honouring traditional methods and pure ingredients,” says Carlos.
The Appeal to Generation Z and Millennials
The growing popularity of tequila among Gen Z and millennial consumers can be attributed to their awareness and preference for quality and pure spirits. “These generations are more conscious about what they consume, seeking the best quality, the best experience, and a touch of luxury,” Carlos observes. Volcan De Mi Tierra’s transparency and authenticity resonate with these values, representing 100% Mexican heritage with a sophisticated twist from LVMH, appealing to younger drinkers.
READ MORE: The Tequila Cocktail You Should Make This Margarita Day
Transparency and Authenticity: Engaging the South African Consumer
Engaging with local consumers in South Africa is a gradual process, but Volcan De Mi Tierra’s approach is rooted in honesty and transparency. “Showcasing the quality and tradition of pure tequila helps build a brand that stands out,” Carlos emphasises. The tequila is beautiful inside and out, vibrant, and elegant, showcasing an undiscovered Mexico that goes beyond typical images, embracing sophistication and quality.
The Art of Enjoying Volcan De Mi Tierra
Carlos’s favourite way to enjoy Volcan De Mi Tierra Tequila is neat or on the rocks with an orange peel. “The versatility of Reposado allows it to be enjoyed in three ways: neat, with ice and a peel, or in a cocktail that highlights the tequila as the main ingredient, showcasing its unique flavours even when mixed,” he shares.
READ MORE: Celebrate World Cognac Day with These 3 Exquisite Cocktails
A Commitment to Purity and Craftsmanship
The brand prides itself on being 100% additive-free, emphasising the importance of craftsmanship in tequila production. “Honouring the land and choosing the highest content of sugar in agaves ensures the tequila remains pure and of the highest quality,” Carlos states. In a market where many tequilas contain additives, Volcan De Mi Tierra’s purity and quality resonate with knowledgeable consumers who appreciate fine spirits. “We are one of the few brands that produce tequila the traditional way, making it a sophisticated, elegant, and versatile choice,” he concludes.
Here are two cocktails recipes you need to try out this weekend:
Margarita with Volcan De Mi Tierra Tequila
Ingredients
- 59 ml Volcan De Mi Tierra Reposado Tequila
- 30 ml Cointreau or Triple Sec
- 30 ml fresh lime juice
- 44 ml simple syrup optional, to taste
- Salt for rimming the glass
- Lime wedge for garnish
Instructions
- Prepare the Glass: Rub a lime wedge around the rim of your glass and dip the rim into a plate of salt to coat it.
- Mix the Drink: In a cocktail shaker, combine Volcan De Mi Tierra Reposado Tequila, Cointreau or Triple Sec, fresh lime juice, and simple syrup (if using).
- Shake: Fill the shaker with ice and shake vigorously for about 15 seconds.
- Serve: Strain the mixture into the prepared glass filled with fresh ice.
- Garnish: Garnish with a lime wedge.
- Enjoy: Savour the pure and vibrant flavours of your Volcan De Mi Tierra Margarita.
Volcanic Rose with Volcan De Mi Tierra Tequila
Ingredients
- 59 ml Volcan De Mi Tierra Reposado Tequila
- 29 ml fresh grapefruit juice
- 29 ml fresh lime juice
- 29 ml simple syrup
- 29 ml grenadine
- Club soda
- Grapefruit slice or rose petal for garnish
- Ice
Instructions
- Mix the Drink: In a shaker, combine Volcan De Mi Tierra Reposado Tequila, fresh grapefruit juice, fresh lime juice, simple syrup, and grenadine.
- Shake: Add ice to the shaker and shake well until chilled.
- Serve: Strain the mixture into a glass filled with ice.
- Top Off: Top off with a splash of club soda.
- Garnish: Garnish with a grapefruit slice or a rose petal for an elegant touch.
- Enjoy: Delight in the refreshing and sophisticated flavours of your Volcanic Rose.
