Jimmy Choo is taking its signature men’s fragrance line to new heights with the launch of Jimmy Choo Man Parfum, set to arrive in 2026. Notably, it marks the first time the brand’s men’s range has been elevated into a true parfum concentration. This signals a richer, more intense evolution of the original scent story that began in 2014.
Since its debut, Jimmy Choo Man has built a reputation on an aromatic woody character that blends confidence with a touch of irreverence. Over time, the line has expanded with interpretations such as Jimmy Choo Man Extreme in 2025. Each one refines the identity of the modern Jimmy Choo man: bold, self-assured and unafraid to stand out.
A Deeper, More Intense Expression
Jimmy Choo Man Parfum is the most powerful expression of the franchise to date. It introduces a fougère ambery profile that is designed to feel both elevated and long-lasting. Moreover, it pushes the fragrance family into a more luxurious space while staying true to its signature contrast of freshness and warmth.
Jimmy Choo Man Parfum reveals a bold, powerful signature where zesty golden bergamot unites with lavender and benzoin. This is an unexpected and elevated new addition to the Jimmy Choo Man fragrance collection. The fougère ambery perfume embodies the essence of modern masculinity.
Built around an intriguing blend of contrasts, Jimmy Choo Man Parfum ignites the senses with sparkling bergamot and spicy black pepper. It melts into a heart of sensual lavender and orange blossom. The men’s perfume is enriched with the powerful, grounding aromas of benzoin and patchouli.
This luxury perfume for men is housed in a striking bottle dressed in a golden lacquer. It is crowned with the house’s iconic crocodile-embossed cap in black.
Ingredients:
- Fougère Ambery
- Head Notes: Bergamot, Apple, Black Pepper
- Heart Notes: Lavender, Orange Flower, Artemisia
- Base Notes: Amber, Benzoin, Patchouli
A fougère ambery men’s fragrance that exudes charisma and intensity, it opens with a crisp blend of sparkling bergamot punctuated by the spicy energy of black pepper. At its heart, lavender merges with the sensual allure of orange blossom. Before a bold, woody base of benzoin and patchouli instills a powerful and memorable trail.
Confidence, Energy and Self-Expression
The fragrance is positioned as more than just a scent. It reflects a mindset of modern masculinity that blends confidence with playfulness. It captures a man who is self-assured but still embraces spontaneity, movement and energy.
Brazilian model Marlon Teixeira returns as the face of the campaign, which leans into themes of celebration, freedom and magnetic presence. The visual narrative follows a man moving through the night with ease. He displays confidence and a tactile sense of style.
Design Rooted in Luxury Craftsmanship
Embodying both the elegance and sophisticated refinement that the brand is renowned for, the perfume is presented in the iconic flask-shaped Jimmy Choo Man bottle adorned with gold mirror-effect lacquering and a black crocodile-embossed cap. The design reinforces the house’s focus on craftsmanship and luxury detailing. With Jimmy Choo Man Parfum, the brand is positioning its men’s fragrance range in a more intense and enduring category. This edition is stronger than previous ones and is crafted to linger on the skin. It amplifies a sense of presence and self-assurance.
In essence, it is a fragrance built for a man who wants impact without effort, confidence without noise and a signature scent that stays long after he has left the room.
