Jimmy Choo Man Parfum Brings a Deeper, Bolder Take on Modern Masculinity

by Men's Health | Jul 2, 2026 | Grooming, Partnership

Jimmy Choo is taking its signature men’s fragrance line to new heights with the launch of Jimmy Choo Man Parfum, set to arrive in 2026. Notably, it marks the first time the brand’s men’s range has been elevated into a true parfum concentration. This signals a richer,...

Why Looksmaxxing Is Blurring the Line Between Self-Care and Obsession

by Men's Health | Jun 30, 2026 | Grooming

A growing online trend known as “looksmaxxing” is gaining traction among young men on platforms like TikTok, YouTube and Reddit. While it is often framed as self improvement, experts warn that it can quickly shift into unhealthy obsession, driven by unrealistic beauty...

NIVEA Men Elevates Self-Care with Real Madrid-Inspired Deep Escape Event

by Men's Health | Jun 1, 2026 | Grooming

NIVEA Men brought a blend of sport, style and self-care to Johannesburg with the launch of its special-edition NIVEA Men x Real Madrid limited packs at the Deep Escape experience held at Langhams Lifestyle Estate in Fourways. The event gathered media, influencers and...

NUXE Unveils MEN [BOOST]³, A New Era of Skincare for Men

by Mens Health | May 27, 2026 | Grooming, Partnership

French skincare brand NUXE is expanding its men’s grooming offering with the launch of MEN [BOOST]³, a new skincare range designed to simplify self-care while delivering high-performance results. Available from June 2026 in select stores, the collection focuses on...

Inside the NIVEA x HYROX Partnership Where Skincare Meets Endurance Training

by Men's Health | May 26, 2026 | Grooming, Partnership

When training intensity ramps up, recovery and self care become just as important as the workout itself. That was the message at the recent NIVEA x HYROX luncheon, where the skincare giant officially announced its partnership with the global fitness racing brand. Held...