ASICS continues to push the boundaries of comfort and performance with the launch of two new running shoes: the NOVABLAST™ 5 and the GEL-NIMBUS™ 27. Designed to cater to different running styles, both models introduce innovative cushioning technologies and enhanced materials to elevate the runner’s experience.
NOVABLAST™ 5: Energy and Bounce in Every Stride
The NOVABLAST™ 5 builds on its reputation for a bouncy, energised ride with the introduction of FF BLAST™ MAX foam cushioning, which increases bounce properties by approximately 8.5% compared to its predecessor. As the only ASICS shoe featuring a full FF BLAST™ MAX midsole, it offers a dynamic and responsive feel underfoot.
The upper has also undergone significant updates, now featuring an engineered Jacquard mesh for improved breathability and a gusseted wing tongue construction inspired by the SUPERBLAST™ line, ensuring a secure fit. Maintaining its signature geometric midsole design, the NOVABLAST™ 5 visually mirrors the energy it delivers, with a pod-like groove in the forefoot to enhance propulsion.
“The design and structure of the NOVABLAST™ 5 allow FF BLAST™ MAX to reach its full potential,” said Yosuke Atarashi, Senior Designer of Footwear at ASICS. “We wanted the look of the shoe to reflect the dynamic experience runners feel with each step.”
GEL-NIMBUS™ 27: Cloud-Like Cushioning for Long Runs
For those seeking a plush, cushioned ride, the GEL-NIMBUS™ 27 introduces enhanced softness and breathability. This latest version features an additional 2mm of FF BLAST™ PLUS ECO cushioning, made with approximately 24% bio-based content, improving comfort without adding unnecessary weight.
The updated Engineered Jacquard Mesh Upper replaces the previous knit material, providing a lighter, more breathable fit. Meanwhile, the inclusion of ASICS’ PureGEL™ technology in the rearfoot, which is 65% softer than traditional GEL™, ensures smooth landings. A HYBRID ASICSGRIP™ outsole combines ASICSGRIP™ and AHARPLUS™ rubber for durability and traction, making it an excellent choice for long-distance runners.
“With the GEL-NIMBUS™ 27, we’ve made significant advancements in comfort,” said Laura Bolgen, Senior Manager of Global Product Line at ASICS. “This shoe is designed to calm the runner’s body and mind with cloud-like cushioning that truly goes the distance.”
Innovation Meets Comfort
Both the NOVABLAST™ 5 and GEL-NIMBUS™ 27 demonstrate ASICS’ commitment to continuous improvement, blending performance with comfort to meet the needs of diverse runners. Whether you seek an energetic bounce or plush cushioning, these latest releases are set to enhance the running experience for all. For more details, visit asics.com.
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