ASICS Unveils the Next Evolution of the GEL-KAYANO™ Series

by | Aug 15, 2023 | Gear-Tech

ASICS is proud to unveil the GEL-KAYANO™ 30, a remarkable advancement in stability running shoes that redefines comfort and support. This latest iteration incorporates cutting-edge technologies that elevate the running experience. Creating a harmony between stability and ease that sets new standards in the world of athletic footwear.

The Confluence of Science and Purpose: ASICS’ Commitment to Athletic Evolution

Rooted in a holistic approach to athletic performance, ASICS has embarked on a journey fueled by user feedback, biomechanical insights, sustainability principles, and a relentless pursuit of excellence. This journey has culminated in the birth of the GEL-KAYANO™ 30. A testament to ASICS’ innovation prowess, driven by decades of refinement and improvement.

Redefining Stability in Every Dimension

A groundbreaking leap in stability technology. ASICS introduces the 4D Adaptive Guidance System™, a revolutionary concept that synchronises seamlessly with the body’s kinetic patterns. Beyond the conventional dimensions of width, length, and depth, ASICS introduces the fourth dimension: time. This temporal aspect reduces overpronation, granting enhanced stability and support, ultimately leading to a more gratifying and supported running experience.

Elevating Landings to Unseen Comfort Heights

Renowned for its presence in the GEL-NIMBUS™ 25 series, PureGEL™ technology takes center stage in the GEL-KAYANO™ 30. Nestled within the midsole, this groundbreaking innovation ensures landings of unparalleled softness. The technology’s integration enables an exceptionally smooth transition through each stride, significantly contributing to the overall comfort and fluidity of the running experience.

Elevating Comfort through Design Ingenuity

In a concerted effort to reimagine comfort, the GEL-KAYANO™ 30 proudly showcases an augmented FF BLAST™ PLUS ECO cushioning by 20%, synergistically accompanied by a 4mm increase in stack height. This harmonious combination ushers in a new era of comfort, effectively eclipsing the comfort levels offered by its predecessors and exemplifying ASICS’ dedication to revolutionising the running experience.

Rohan van der Zwet, Senior Product Marketing Manager at ASICS EMEA, acknowledges the GEL-KAYANO™ series’ enduring popularity and legendary status. Recognising the stereotypes that have hindered stability shoes in the past, Rohan highlights the GEL-KAYANO™ 30’s milestone innovations. He emphasises how ASICS’ unique design philosophy has brought forth a fusion of stability and comfort that resonates with runners globally, setting a new benchmark for the sensation of stability in running.

Experience ASICS for Yourself

Comfort remains a subjective experience, inviting individual judgment. ASICS invites you to immerse yourself in their latest innovation, encouraging you to articulate how their footwear transforms your running encounters. Discover the true essence of comfort by exploring the GEL-KAYANO™ 30, and share your unique impressions as ASICS continues to redefine the interplay between form and function.

The GEL-KAYANO™ 30 is now available from ASICS retail, online stores and specialists running outlets. This innovative masterpiece of stability and comfort awaits those who seek a transformative running experience.

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