Red Bull BMX athlete Murray Loubser has never been afraid to push the limits. To celebrate World BMX Day, he has teamed up with acclaimed visual artist Fhatuwani Mukheli to launch a one-of-a-kind custom BMX frame that fuses movement, culture and artistic identity.
Bringing Two Worlds Together
Loubser is one of Africa’s most progressive BMX street riders. He is known for smooth lines, technical precision and clean, cinematic edits. Mukheli is a Soweto-born multidisciplinary artist whose work has been showcased globally. Together, they have created more than just a custom-painted bike. This is a story told on two wheels.
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A Frame That Tells a Story
The BMX frame features hand-done artwork and detailing that reflects both creators’ personal journeys. Expect custom paintwork, subtle textures and layered visuals that honour roots, resilience and personal evolution. It is art that moves.
This is not just about aesthetics. The frame shows how culture and design can elevate performance gear into something more personal. It is built to ride but designed to be noticed.
From Gansbaai to the Global Stage
Loubser’s journey started in the coastal town of Gansbaai where he built ramps by hand. He has since taken his unique style to streets across Europe and the United States.
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Mukheli, co-founder of the collective I See A Different You, brought his own storytelling lens. Influenced by his upbringing and street culture, his work adds heart and intention to the final design.
BMX Culture, Reimagined
This collaboration is not just about bikes. It marks a new direction for BMX culture where local voices and creative expression come together. It is bold, thoughtful and built for the streets.
Watch the Full Story Unfold
Watch how it all came together and go behind the scenes with Loubser and Mukheli as they blend motion and meaning in a first-of-its-kind BMX drop.
