Our Cover Search is about finding someone who embodies the core qualities of Men’s Health. To do that, we’ve assembled a dream team of partners who live and breathe everything that we stand for. These brands have embraced health and wellness on every level, and we’re hyped to welcome them to the squad as we work together to find our next Cover Guy.
Fit Styled By
The HUAWEI WATCH FIT 3
The tech company’s latest smartwatch takes massive strides into fashionable (and functional territory) sporting a wafer-thin luxe exterior and all the features you need to work towards your fitness goals. From an enhanced vital sign tracker to in-depth sleep analysis, all the important metrics are just a tap away. It even serves up calorie tracking, nutritional analysis and a handy dietary diary to help you keep tabs on your meal plan. Stumped on what exercise to tackle? The HUAWEI WATCH FIT 3 will chime in with helpful, tailored suggestions to steer you towards your next activity.
A word From HUAWEI
“Partnering with both Men’s Health and Women’s Health on the Cover Search campaign aligns perfectly with HUAWEI’s commitment to promoting a healthy and active lifestyle. Our wearable and smartphone products are designed to support individuals in their pursuit of fitness and well-being, offering advanced health monitoring and fitness tracking features. By collaborating with Men’s Health and Women’s Health, we not only celebrate those everyday South Africans who embody a balanced and healthy lifestyle but also reinforce our brand’s dedication to empowering people to lead healthier lives. This partnership allows us to connect with a wider audience, inspiring both men and women to achieve their health and fitness goals with the support of HUAWEI’s innovative technology”.
Official Nutrition Partner
BIOGEN
BIOGEN isn’t just another supplement; it’s a game-changer. Packed with cutting-edge ingredients meticulously selected to optimise men’s health, BIOGEN offers a comprehensive approach to wellness. From boosting energy levels to supporting muscle recovery and cognitive function, BIOGEN is tailored to meet the demands of an active lifestyle. Its effectiveness is backed by science, making it a trusted companion for those striving for peak performance. With BIOGEN, men can unlock their full potential and conquer their fitness goals with confidence.
A word from BIOGEN
“As an authentic sports and wellness brand deeply committed to the health and fitness of all South Africans, we prioritise a health-first approach and believe that if your body is healthy, it will perform better. Whilst the Men’s Health and Women’s Health Cover Searches seek to find a winning candidate, we see the campaign as a celebration of individuals who consistently maintain a healthy lifestyle to look and feel their best. In this, our milestone 20th year, BIOGEN is proud to partner with both Men’s Health and Women’s Health on these campaigns… #beyourbest.”
Official Skincare Partner
Rooibos Man African Extract Skincare
African Extracts Rooibos Man is a skincare line that captures the essence of South Africa’s natural beauty, delivering a holistic approach to men’s grooming. Inspired by the skincare benefits of Rooibos, they infuse unique antioxidants into their formulations, providing powerful protection against environmental stressors.
With soothing Baobab to calm the skin, irritation-reducing Buchu for a balanced complexion, and moisturising Aloe to keep skin hydrated, this range offers a comprehensive solution for men’s skincare needs. By combining nature’s best ingredients with innovative formulations, African Extracts Rooibos Man ensures that your skin stays refreshed, revitalised and ready to face the day ahead.
A word from Rooibos Man Skincare
“Rooibos Man Skincare is thrilled to announce its sponsorship of the highly anticipated Men’s Health Magazine Cover Search competition. This partnership is a natural fit for Rooibos Man Skincare. Our brand is dedicated to empowering men to look and feel their best. This competition is a fantastic platform to showcase the incredible transformations and achievements of men across the country.”
Official Hydration Partner
Stanley
With a firm focus on sustainability, style and durability, Stanley’s range of drinkware heroes will give you a precision-engineered way to stay hydrated. Hot or cold, their products will keep your liquid of choice at the ideal temps, and are made to last a lifetime.
We dig the viral Quencher tumblers which will not only keep your water chilled for 11 hours but also sport the FlowState™ lid with a rotating cover that lets you switch between three different drinking positions. Bonus: the tumbler is forged from 90% scrap and releases fewer emissions than virgin steel. From the gym to the trail to road trips—you’ll be taking the Quencher everywhere you go.
A word from Stanley
“Stanley South Africa is the proud hydration partner of the Men’s Health Cover Search campaign. We love being associated with a brand that understands modern active individuals who have a holistic approach to health and lifestyle. They understand the need to stay hydrated with a water bottle that symbolises their life choices. Bold. Sporty. Modern”.
Official Grooming Partner
Braun
Braun’s grooming products redefine precision and efficiency, delivering a seamless grooming experience tailored to the modern man’s needs. With a legacy rooted in innovation, Braun combines cutting-edge technology with sleek design to elevate your grooming routine. From precision-engineered shavers that glide effortlessly for a close shave to versatile trimmers that sculpt your desired look with precision, Braun ensures every detail is perfected.
Whether it’s their advanced shaving foils, ergonomic designs, or powerful motors, Braun’s commitment to excellence shines through in every product. With Braun, grooming becomes more than just a routine—it becomes a daily ritual of confidence and sophistication, empowering you to look and feel your best, every day.
A word from Braun
“At Braun, we design products that matter, helping men look and feel their best—confident, stylish, and well-groomed. Our functional design is built to last, enabling people to live better lives. Like us, Men’s Health provides the tools to help men become their best selves. This is why we chose to partner with Men’s Health for the 10th Annual Cover Search, seeking someone who embodies a fit, healthy, and well-groomed man who inspires others.”
Official Fragrance
Abercrombie & Fitch
Discover why Abercrombie & Fitch Fierce has captured the hearts of fragrance enthusiasts worldwide since its debut in 2002—now available in South Africa! Enter the realm of Abercrombie & Fitch, where timeless style meets daring innovation, epitomised by their iconic scent: Fierce.
Crafted by the renowned Carlos Benaim, Fierce transcends mere cologne—it’s a proclamation. Benaim himself captures its essence perfectly: “Like the A&F brand, Fierce is iconic, bold, and revolutionary. Its enduring appeal lies in its unforgettable, masculine signature and timeless, Woody Aromatic composition that remains eternally stylish.”
What sets Fierce apart? It’s the fusion. Abercrombie & Fitch Fierce harmonises marine breeze, sandalwood, and seductive musk notes, creating a scent that’s truly distinctive and immediately recognisable for its iconic aroma. It embodies confidence, exploration, and a hint of defiance—an olfactory ode to audacity.
A word from Abercrombie & Fitch
“Partnering with Men’s Health Magazine for the Cover Search campaign is a natural fit for Abercrombie & Fitch. Men’s Health celebrates strength, confidence and authenticity—values that are at the core of the unforgettable signature A&F scent: FIERCE. This collaboration is about inspiring men to embrace their individuality and live boldly, aligning perfectly with our fragrance’s iconic and disruptive spirit. Together, we can empower men to step out of their comfort zones and face their Fierce.”
Powered By
JBL
Their name is synonymous with top-tier audio quality, smart features and stylish design. Unsurprisingly, their latest products have iterated on the company’s decorated lineage giving you access to a stable of next-level devices.
Our favourite? The party-starting JBL Xtreme 4 Bluetooth speaker. Armed with two woofers, two powerful drivers and dual-pumping JBL Bass Radiators, this portable powerhouse delivers dynamic, immersive sound backed by deep bass and plenty of detail. Take the speaker on the move by swinging on a handy carry strap, and keep the vibes going (all day) with a battery that boasts up to 15 hours of playtime.
(The battery can even be swapped out in a pinch so your playlist is never interrupted.) The Xtreme 4 is waterproof and dustproof, so you can bring the sound wherever you go.
A word from JBL
“JBL South Africa and Connoisseur Electronics enthusiastically partner with Men’s Health Cover Search, embracing the values of ‘Stronger, Faster, Better.’ Just as our groundbreaking audio technologies enrich moments, we support those dedicated to improving their health and wellness. Let’s inspire one another to break limits and pursue excellence in all areas of life, together”.
Official Charity
I Love Boobies
I Love Boobies is a small start-up charity from Cape Town that is quickly becoming the talk of the town for its socially conscious mission. The name, I Love Boobies, is designed to grab attention—highlighting that breasts deserve love and care. Given the under diagnosis of breast cancer in South Africa, I Love Boobies aims to educate women about the importance of screenings and provides these services to those who might not otherwise have access. Through their online store, every purchase of five pairs of socks funds a free screening for a woman in need.
A word from I Love Boobies
“Our name was chosen strategically to provoke attention and raise massive awareness about breast health, early detection, and securing funding for breast cancer screenings among South African women in underserved communities. Affiliating with Women’s Health and Men’s Health Cover Search is a platform we could only have dreamed of. It provides access to hundreds and thousands of health-conscious individuals who deeply care about the well-being of their fellow South Africans. We are immensely proud to partner on this prestigious campaign.”
