Iconic Denim Brand Continues To Do Good With Their Initiative

by | Mar 9, 2023 | Style

Denim brand, Levi’s® continues its partnership with Clothes To Good as they continue to create job opportunities and keep the jeans out of landfills. 

Iconic denim brand, Levi’s® with their partner Clothes To Good has extended its jean collection drive. The extension of the campaign now means you can continue donating your pre-loved pieces of denim. No matter the brand at the nearest Levi’s® store. The campaign is an initiative that assists in creating employment opportunities for South African women in need. And ultimately keeping denim out of landfills.

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Clothes to Good is a value-centred, fully-inclusive social enterprise that commits to operating as a green ecosystem. Among the organisation’s initiatives is its micro-business programme. The programme currently empowers 108 women – 56 of whom have children with disabilities. This then empowers them to become successful entrepreneurs in their respective communities. This is seen with the women selling recycled and pre-loved clothing items. Any pair of jeans that aren’t in re-sellable condition will be upcycled into new items, this also includes toys for children with disabilities.

iconic levi's denims

“We are excited to partner with Clothes To Good on this initiative. As it’s a priority for us to drive towards true circularity. This is good for the environment because repurposing jeans use a fraction of the energy and water it takes to make new ones. We want to continue to educate consumers to donate and recycle anything they’re no longer wearing to benefit the environment and the community,” says the Head of Marketing for Levi’s South Africa, Candace Gilowey.

Denims Drop Off Locations

Waterfront, Century City, Cavendish, Tyger Valley, Sandton, Eastgate, Cresta, Clearwater, Fourways, Menlyn, Mall of Africa, Centurion, Mall of the North Polokwane, Gateway, Pavilion, and I’langa (MP).

After donating your denim. You will receive a voucher for 20% off a new pair of Levi’s® jeans, redeemable at any Levi’s® store. By donating your pre-loved pieces of denim, you are helping create a more circular economy and a sustainable fashion future.

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