Cape Town came alive in the lead-up to marathon weekend as Nike wrapped up an energising week of running activations at 70 Bree Street, transforming the space into a vibrant destination for the city’s running community.
From Wednesday, 15 October to Sunday, 19 October, Nike hosted an immersive lineup of experiences that celebrated the culture of running, connection and creativity. Across five days, athletes, local running crews and fitness enthusiasts came together for shake-out runs, panel discussions and social sessions that embodied the energy and joy of movement.
A Week of Energy and Connection
Throughout the week, members of the running community had the opportunity to trial Nike’s latest innovations, including the Pegasus Premium, Vomero Plus and Structure 26, while enjoying live DJ sets and post-run refreshments at 70 Bree Street.
The activations also featured engaging panel discussions with athletes, coaches and run crew leaders, covering topics such as tapering, pacing and mental preparation. These sessions offered valuable insights for runners gearing up for race day.
Crews from Johannesburg and Cape Town, including The Pack, Home Run and Not Late Running Club, brought their signature energy and camaraderie to the events, creating a strong sense of shared motivation and unity.
Highlights from the Week
From sunset shake-out runs led by Major League DJz and Olympian Caster Semenya, to stretch sessions with Tshiamo and post-run gatherings, every activation captured the essence of what makes running special. It was a celebration of endurance, self-expression, and community.
Throughout the week, the space buzzed with activity, offering a space for runners to refuel, connect and experience the brand’s innovation up close. With shoe customisation stations, a nail bar, and live DJ sets, 70 Bree Street became the ultimate destination for runners and fans alike.
Nick Bester’s Race-Ready Advice
During one of the sessions, Nick Bester, coach and head of the Nedbank Running Club, shared his insights on how to make the most of marathon week. His practical approach reminds runners that performance comes from balance and preparation, not last-minute intensity.
Here are three takeaways that stood out:
- “It’s not the night before a race that matters; it’s two nights before. That’s when you need your best sleep.”
- “You can’t get faster in the week leading up to a race. If you push too hard, you’re wasting your time. Cut your mileage by 20 to 25 percent instead.”
- “Rest doesn’t mean doing nothing. Keep your legs moving, reduce your mileage, stretch, and let your body recover.”
The Spirit of Marathon Week
By bringing people together through shared experiences, Nike reinforced its belief in the power of community and the joy of running. The success of the 70 Bree Street takeover highlighted the brand’s ongoing commitment to supporting local athletes and creating spaces that inspire performance, culture and connection.
