The Men’s Health Cover Guy is back—and this year, it’s bigger than ever. We’re on the hunt for a man who doesn’t just look the part, but lives the Men’s Health lifestyle: strength, grit, purpose and passion.
To help us find that guy, we’ve teamed up with a next-level squad of brand partners who are just as obsessed with health, performance and personal growth as we are. From cutting-edge gear to grooming essentials, our finalists and winners will walk away with some serious rewards.
What’s Up for Grabs?
Whether you make it to the final 8 or take the ultimate title, we’ve got you covered. Each finalist will receive prizes worth well over R10 000. Here is what you’ll score:
- Trojan Fitness Bundle valued at R3 750 – including equipment and apparel
- Huawei Fit 4 Watch valued at R2 999
- Ted Lapidus: Ted Lapidus fragrance range to the value of over R2 500 and a chance to be the Men’s Health “Face of Lapidus”. More info to follow.
- Stanley Aerolight Transit Mug 0.35L/12oz valued at R905
- Biogen hamper to the value of over R1 500
- Rooibos Man hamper to the value of over R1 000
- Custom designed collectors edition boxing gloves from Tigris Wealth
The Cover Guy WINNER will also receive R80,000 worth of gifts and cash: additional Trojan gear & equipment, Huawei tech, a 6-month ambassador contract from Biogen and a cash prize of R15,000 from Tigris Wealth.
Meet The Brands Behind Cover Guy Search 2025
They’re bringing the gear, the drive and the backing and they’re just as pumped about Cover Guy 2025 as we are. We hit up our awesome sponsors with quick-fire questions to get the lowdown: what this competition means to them, which of their top products captures the Cover Guy vibe and how their brand helps you perform and feel your best — inside and out. Bonus? We’ve included direct links so you can shop their must-have picks right now.
Built By Trojan
What’s one thing people might not know about your brand that makes it a perfect fit for Cover Search?
The Men’s Health & Women’s Health Cover Search is proof that when you believe in your power and potential, show up and put in the effort, anything is possible. Trojan supports that mindset by helping people move better, feel better and perform at their best. Our high-quality fitness equipment is designed to support every kind of fitness journey — so you can embrace an active lifestyle and never give up.

What can readers and participants get excited about this year?
This year, Trojan is going bigger and better than ever. First up, we’re launching the Trojan Walking Pad — a sleek, portable solution to help you stay active, no matter the weather or time of day. It’s the end of excuses and the start of consistent movement.
We’re also rolling out an all-new range of men’s and women’s performance gear and athleisure wear. Designed for versatility, these pieces move with you from gym to street in style — think tank tops, shorts, hoodies, tights and more.
And for those ready to level up their training, Trojan is diving into boxing in a big way. Expect high-performance boxing gloves, hand wraps and heavy bags that combine durability, comfort and knockout design.
How does your brand help people feel their best?
Being your best isn’t about perfection — it’s about movement. A healthy body starts with a healthy mind and Trojan is your partner in making that connection. Whether you’re starting out or stepping up, our mission is to help you train smart, feel strong and choose to be your best — every day.

Powered By HUAWEI
What’s one thing people might not know about your brand that makes it a perfect fit for Cover Search?
Many people know HUAWEI for innovation, but not everyone realises just how long we’ve been leading in health and fitness tech. With over 12 years in the wearables space, more than 180 million devices shipped and over 110 million active users on the HUAWEI Health App, we’ve helped people around the world move smarter, feel better and live healthier. From the sleek WATCH FIT Series to the ultra-premium WATCH Ultimate, there’s a HUAWEI wearable for every fitness journey.

What can readers and participants get excited about this year?
Fresh from a global launch in Berlin, our latest wearables are set to arrive in South Africa. The HUAWEI WATCH 5 Series leads the way with fingertip health monitoring powered by the TruSense™ system, intuitive gesture controls and intelligent health tracking. Meanwhile, the WATCH FIT 4 Series brings bold design and sport-ready features to every lifestyle. Whether you’re after performance, wellness, or standout style — HUAWEI wearables are made to level up your game.
One product that captures the energy of Cover Search:
The HUAWEI WATCH 5. It’s built for those who live with intention, combining advanced health tools with a sleek, purpose-driven design. It’s more than a smartwatch — it’s your wellness companion.
How does your brand help people feel their best?
HUAWEI puts smart innovation at the service of mind, body, and style. Our devices empower users to move with purpose, train with insight, and feel confident every day.
Fuelled By Biogen
What’s something our readers and participants can get excited about from your brand this year?
This year, one of the most exciting updates comes from our Biogen Platinum range. At Biogen, we believe in progress — in making choices today that shape a better tomorrow. For years, we’ve used recyclable PET plastic for our containers. But now, we’re going further.
Our Biogen Platinum range has a fresh new look — one that’s not just about aesthetics, but about sustainability. From our bottles to our labels and adhesive, every element is now fully recyclable. Later this year, we’ll be introducing Biogen recycling drop-off points at 10 selected Dis-Chem stores across Gauteng, making it simple for you to return your empty Biogen containers and be part of a more sustainable future. Keep an eye out for the list of stores coming soon. This trial programme is all about streamlining the recycling process, ensuring that your used containers get a second life instead of ending up in landfills.

What’s one way your brand helps people feel their best?
We help people feel their best by making wellness more accessible, consistent and real. Whether it’s through trusted supplements, performance products, or everyday health support — Biogen is there for the early mornings, the setbacks, and the small wins. It’s all about progress. We’re here to remind people that feeling your best starts when you just show up — and we’ll fuel you every step of the way.
If you could describe your brand’s role in this campaign in three words, what would they be?
Show Up – because we believe showing up is the most important step. It’s where change begins — on the good days and the hard ones.
Support – because Biogen is here to fuel the journey, whether it’s your first session or your hundredth.
Strengthen – because consistency builds more than muscle — it strengthens mindset, confidence, and belief in what’s possible.
Hydrated By Stanley
What can readers and participants get excited about this year?
We’re introducing our most beloved Quencher in fresh, new colours — think summery, chic, and perfect for keeping your hydration game strong.

Which product perfectly matches the energy of Cover Search?
Definitely the Aerolight™ Fast Flow. Whether you’re pushing through a sweaty gym session or unwinding in a pilates class, it’s your go-to for effortless hydration. Lightweight, sleek, and built for wellness on the move.
How does your brand help people feel their best?
STANLEY merges form with function. Our stylish, durable hydration gear keeps you feeling bold and refreshed with every sip — empowering you to show up with confidence, inside and out.
Skincare By Rooibos Man
What excites you most about being part of Cover Search 2025?
As a proudly local brand, we love being part of a competition that celebrates South Africans who are living their best lives and achieving their goals.

One product that captures the energy of Cover Search:
Our new 3-in-1 Shower Gel for Face, Body and Hair. It’s the perfect post-workout essential — fast, effective, and biodegradable for use anywhere, even outdoors.
How does your brand help people feel their best?
By delivering quality skincare powered by Bio-Active Rooibos — all without breaking the bank. It’s effective, affordable skincare that works hard for South African men.
Official Fragrance Ted Lapidus
What’s one thing people might not know about your brand that makes it a perfect fit for Cover Search?
Ted Lapidus fragrances have evolved alongside the Cover Search, becoming more relevant and diverse with each season. We’ve tailored our scents to match the energy and personality of the South African man — bold, ambitious and unforgettable.

What can readers and participants get excited about this year?
Coming this September: NOIR ONYX INTENSE — a bold new addition to our lineup. This Woody Fougere scent delivers intense depth with a fresh, energetic edge. It’s the perfect fragrance for a confident, high-impact lifestyle.
One product that captures the energy of Cover Search:
Ted Lapidus Pour Homme Cool Night. With its striking marine and aromatic contrasts, it’s a bold, modern scent that embodies the Cover Search spirit: strong, stylish, and unapologetically confident.
How does your brand help people feel their best?
Our fragrances are bold, long-lasting, and versatile. Whether it’s work, sport, or a night out, Ted Lapidus scents give South African men the confidence to show up — and stand out.
Wealth Partner Tigris Wealth
What excites you most about being part of Cover Search 2025?
At Tigris Wealth, we’re driven by purpose and Cover Search 2025 is the perfect platform to back rising talent that stands for more. This isn’t just a campaign; it’s a celebration of strength, identity and legacy. Those values are at the core of everything we do. We’re proud to support individuals who aren’t just chasing goals — they’re building futures worth protecting.
What’s something our readers and participants can get excited about from your brand this year?
This year, we’re taking financial confidence to the next level. Expect practical tools, game-changing strategy sessions and content that simplifies the complex. Whether you’re building a business, growing your brand or just getting started, we’ll help you secure what you’ve built — and set it up to thrive.
What’s one way your brand helps people feel their best?
Confidence starts with clarity. We strip away the confusion around financial, legal and risk decisions, giving our clients the tools and insight to lead from a place of strength. When you know your wealth, business and family are protected, you move differently — with focus, power and peace of mind.
If you haven’t voted yet, now is the time. Voting closes on Wednesday, 16 July 2025. Enter here.