The search is on. Across the country, guys are stepping forward—strong, confident and purpose-driven—all with one goal in mind: to earn their place on the cover. This year’s Cover Guy Search is built by Trojan—a fitness brand made for those who show up, put in the work and live a life fuelled by movement.
This nationwide campaign isn’t about finding superheroes—it’s about celebrating real men who embody what it means to live well. Men who train hard, inspire others and lead by example. That’s exactly the kind of mindset Trojan is built to support.
Built for the Everyday Athlete
Trojan has long stood for more than just home fitness equipment. It represents a commitment to growth, strength and consistency. Whether you’re hitting new PBs, walking off stress or starting fresh, Trojan is designed to meet you where you are—and help you level up.
It’s that shared philosophy of resilience and discipline that makes Trojan the ideal partner for this year’s Cover Guy Search. Both champion those who move with purpose and push themselves, day by day.
What to Look Forward to From Trojan
As the Cover Guy Search kicks off, Trojan is also rolling out some exciting launches throughout the year:
- The Trojan Walking Pad – a sleek, portable solution to help you stay active wherever you are. It’s built for convenience and consistency.
- A new line of performance and athleisure wear – from tanks and tights to hoodies and shorts, designed to take you from the gym to the street in total comfort.
- An expanded range of boxing gear – including gloves, wraps, and punching bags made for serious training, with the durability and design Trojan is known for.
Train With the Best. Be Your Best.
Being the Cover Guy is about more than aesthetics. It’s about character. It’s about showing up for yourself and others. It’s about becoming the strongest version of who you are—physically and mentally.
READ MORE: Transform Your Home Gym with the Trojan Pro Series Treadmill
That’s why Trojan is here: not to promise quick fixes, but to support a lifestyle. One that values movement, effort and transformation. Train with Trojan. Train with the best.
Trojan is exclusively available in Makro and Game stores countrywide, or on their websites. Visit Trojanhealth.co.za for more product information.
