Tommy Hilfiger has announced Liverpool football star Thiago Alcantara as brand ambassador for the Autumn/Winter 2022 TOMMY HILFIGER men’s watch and jewellery collection campaign which launched in September. Thiago Alcantara’s ambassadorship celebrates his dedication to athletic excellence, determined optimism and social responsibility. The campaign was shot by Marco Fischer on location in northern Spain.
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Who is Thiago Alcantara?
Son to former professional football player Mazinho, Thiago is a creative and technically gifted player for the Liverpool Premier League Club and the Spanish national team and is highly active with the Alcantara Family Foundation whose mission is to positively impact society.
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A brief look into the Autumn/Winter 2022 Watch and Jewellery Campaign
The watch and jewellery campaign spotlights hero pieces from the men’s collection, including a vintage-racing-inspired, all-purpose sports watch. Water-resistant to 5ATM, this multifunctional timepiece (44mm) is complete with a sunray dial, stainless steel frame and rugged mesh bracelet.
The entire men’s collection offers styles from sleek and minimalist, to sophisticated statement-makers. Elevated watch designs include a recreational timepiece, an adventurous nautical piece and the sporty casual style, all of which are made using more sustainable materials including upcycled ocean-bound plastics provided by #tide ocean material®. The inaugural monogram jewellery for men includes a silver rugged link bracelet and reimagined stainless steel dog tags, both featuring the TH logo.
The Fall/Winter 2022 watch and jewellery collection is manufactured by The Movado Group Inc. under license from Tommy Hilfiger and is distributed globally through Movado’s wholly-owned subsidiaries and exclusive agreements with international distributors.
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Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfigerWatches and @TommyHilfiger.