Woodlands Dairy, creators of the award-winning First Choice High Protein Recovery (HPR), is thrilled to announce an exciting partnership with Springbok and Stormers rugby player Manie Libbok.
Benefits of HPR
High-Protein Recovery is scientifically formulated to facilitate rapid muscle recovery for both elite and amateur athletes following intense workouts or competition. Extended exercise depletes energy stores, leading to fatigue and decreased performance. To counteract this, it is important to consume a snack or beverage that provides protein to aid muscle recovery, carbohydrates to replenish energy stores, and help combat fatigue. Research indicates that consuming a drink such as HPR after exercise can assist in fluid retention, glycogen replenishment, and muscle recovery. Milk protein contains whey and casein, both aiding muscle repair but in different time frames—whey acts quickly, while casein acts more slowly.
Libbok’s Endorsement
“Being a professional rugby player, I’ve always been passionate about optimising performance and recovery. When I discovered First Choice HPR and learned about its high-quality ingredients and proven benefits, I was immediately drawn to the opportunity to represent a product that aligns so closely with my values and goals as an athlete,” says Libbok.
Importance of Recovery
HPR offers a convenient and effective way to support muscle recovery after intense training sessions or matches. Libbok adds that it holds true, particularly for rugby players. “There have been numerous occasions where I relied on HPR to recover quickly between training sessions or matches.
Whether it’s a challenging practice session or a physically demanding game, HPR has consistently been my choice to replenish my body’s protein stores and support optimal recovery, enabling me to come back stronger for the next challenge.”
Personal Connection to the Brand
He takes pride in his association with the brand. “I grew up in Humansdorp where Woodlands Dairy is based. They feel like family and do excellent work in our community I look forward to authentically incorporating the product into my daily routine and sharing my genuine experiences with it through various channels, including social media, interviews, and personal appearances. By showcasing how HPR supports my training and performance goals, I hope to inspire others to discover its benefits for themselves. It reflects my commitment to excellence and empowers others to elevate their fitness and recovery,” he adds.
READ MORE: 10 High-Protein Smoothie Recipes You Need to Try
Message to Athletes
His message to fans and fellow athletes is straightforward yet crucial: proper recovery is essential for achieving peak performance and long-term success in sports. “By integrating HPR into their recovery routine, athletes can enhance their performance, reduce the risk of injury, and stay at the top of their game.”
Brand’s Perspective
Marisa Maccaferri, Marketing Executive for Woodlands Dairy and First Choice, emphasises that as a business and a brand, they are always seeking relevant collaboration opportunities. “We aim to partner with exceptional, locally grown talent from the Eastern Cape and the fact that Manie is from Humansdorp make him a perfect fit for us. Just like HPR, he is a successful with a bright and promising future, and we are proud of our partnership. South Africans are passionate about sports and invest considerable time and resources in their favourite disciplines. Our product has proven itself as a gamechanger. It’s ready to drink, affordable and safe for consumption by individuals of all ages. Over the past few years, we have supported professional and amateur athletes in achieving their fitness goals and excelling in their performance. Often, the difference between good and great lies in what you fuel your body with. Both he and our brand will benefit and grow through this collaboration.”
Product Details
HPR boasts over twice the protein content of regular milk and is fortified with eight additional B vitamins. It is rich in calcium, energy, and free from Tartrazine. HPR comes ready to drink—no powders or mixing required—using only high-quality ingredients, notably locally sourced milk from predominantly pasture-fed cows.
Sustainability Efforts
Woodlands Dairy leads in sustainability, and HPR provides the added benefit and peace of mind knowing that the packaging is partially made from plant-based materials like sugarcane and board sourced from sustainably managed forests, making it 100% recyclable.
Discover High Protein Recovery
With a selection of five flavours available, including Chocolate, Peanut Butter, Banana Crème, Strawberry Vanilla, and Chocolate Mint, High Protein Recovery can be purchased at selected Dischem stores nationwide, as well as online at www.shopfirstchoice.co.za or https://recoverymilk.co.za/. Discover the benefits of High Protein Recovery and recover like a pro. Follow High Protein Recovery on Facebook, Instagram, and Twitter.
**MH Partnership
