French skincare brand NUXE is expanding its men’s grooming offering with the launch of MEN [BOOST]³, a new skincare range designed to simplify self-care while delivering high-performance results. Available from June 2026 in select stores, the collection focuses on three essentials: moisturising, protecting and energising the skin.
A Simpler Approach to Men’s Skincare
As more men embrace skincare as part of their daily routine, brands are increasingly prioritising products that balance effectiveness with ease of use. According to NUXE, MEN [BOOST]³ was created for men who want streamlined grooming products without sacrificing the sensory side of self-care.
At the centre of the range is an exclusive patented ingredient called Ash Bark Oleo-Extract, developed after five years of research. The ingredient is extracted through what the brand calls an “oleo-eco-extraction” process, designed to concentrate the bark’s active molecules, including fraxin.
The formulas also incorporate skincare staples such as hyaluronic acid and niacinamide, alongside vegan ingredients and lightweight textures aimed at everyday wear.
The Standout Products
The launch includes a curated range of grooming essentials built for face, body and beard care.
Instant Fatigue-Fighter Moisturiser
Formulated with natural-origin hyaluronic acid and niacinamide, this gel moisturiser is designed to hydrate and refresh tired-looking skin. NUXE claims the formula delivers 24-hour moisturisation. The product retails for R725 for 50ml.
Multi-Use Shower Gel
Designed as a 4-in-1 cleanser, the shower gel can be used on the face, beard, body and hair. The brand says the formula leaves skin feeling energised immediately after use. Pricing starts at R325 for 200ml.
Beard Multi-Purpose Beard Oil
For men focused on beard maintenance, the range also includes a beard oil infused with four botanical oils. The formula is intended to soften facial hair, moisturise the skin underneath and assist with precise contour shaving. It retails for R545 for 30ml.
NUXE Introduces Its First Men’s Fragrance
The launch also marks the arrival of NUXE’s first fragrance created specifically for men. The scent combines notes of juniper berries, grapefruit, black pepper, clary sage, suede, white musk and vetiver for what the brand describes as a “Fougère Hesperidic Woody” profile.
Created by perfumer Anne-Louise Gautier, the fragrance aims to blend freshness with warmth and depth. The 50ml bottle is priced at R1350.
The Bigger Picture
The launch reflects a wider shift in men’s wellness and grooming, where skincare is increasingly viewed as part of overall health and confidence rather than vanity. From multi-use products to ingredient-led formulations, brands are responding to consumers looking for routines that feel both effective and uncomplicated.
