2023 marks an exciting milestone as MCM. The esteemed German luxury fashion house, presents its inaugural men’s fragrance, MCM ONYX Eau de Parfum. Drawing inspiration from the resolute gemstone, MCM ONYX emanates energy, empowerment, and unwavering strength. This avant-garde woody fougère scent seamlessly merges the artistry of fine craftsmanship with the cutting-edge world of perfumery. Instilling a sense of confidence and unwavering conviction. Prepare to make an indelible statement!
The Fragrance
Inspired by the iconic design of MCM’s celebrated Stark backpack. MCM ONYX reimagines the original award-winning fragrance bottle, exuding a contemporary and refined allure. Clad in a captivating fusion of black and dark grey Visetos, adorned with sleek gunmetal accents, it encapsulates modern elegance.
Sabine Brunner, President of MCM, passionately declares, “This design encapsulates the very essence of MCM’s DNA, embodying the spirit of boundless exploration. Taking our crew of 21st-century digital nomads on an extraordinary journey from ingredients to emotions, from fragrances to feelings.”
The captivating scent of MCM ONYX unfolds with a dynamic burst of fresh ginger and spices—a captivating and distinctive blend that carries hints of earthiness, harmoniously entwined with smooth notes. At its core, the fragrance blossoms with crisp aromatic lavender, seamlessly blurring the boundaries between freshness and floral, tradition and innovation. Radiating with luminosity, ONYX’s woody notes leave an enchanting trail of warmth, complemented by an enduring touch of mineral essence.
Crafted by the visionary Senior Perfumer Clément Gavarry of Firmenich. The fragrance’s artisan, explains, “When developing MCM ONYX, my aim was to capture the essence of freedom in a fresh and contemporary manner. The effervescent notes of spices and ginger, combined with the freshness of lavender and the warmth of woods, perfectly embody an unyielding spirit.”
MCM ONYX not only boasts an alluring scent but also embraces responsible creation. The fragrance’s vegan formula is composed of over 79% biodegradable ingredients. Incorporating green chemistry principles for over 89% of its composition—a significant step towards a more sustainable future for fragrances. Moreover, more than 72% of the sustainably sourced Naturals TogetherTM ingredients make a positive social impact on communities worldwide.
The Key Ingredients Include
- Ginger: Meticulously handpicked by independent farmers in Nigeria between October and November. The fresh ginger undergoes careful cutting, washing, and cold storage by local cooperatives to preserve its exquisite olfactory profile. A potent ginger essence sets MCM ONYX apart, lending a natural lift to the fragrance.
- Lavender: In collaboration with our esteemed partner in Provence, France, a diversification program has been established, ensuring enhanced and consistent income for local farmers in the region. Lavender is handpicked just before its blooming stage, when it emits its most captivating aroma, resulting in a harmonious scent that blends freshness and aromatic qualities, culminating in a warm and amber-forward dry down.
- Clearwood®: An embodiment of sustainable innovation, Clearwood® offers a soft and clean interpretation of patchouli, created through biotechnology using sugar cane. This innovative ingredient design guarantees 100% renewable carbon and rapid biodegradability.
- Vetiver: MCM has cultivated a profound and long-lasting relationship with vetiver growers at Agri-Supply Co., situated in Debouchette, Haiti. This collaboration not only positively impacts the lives of local communities. It also ensures the utmost quality of vetiver, contributing to the robust woody and leathery signature of MCM ONYX.
Fragrance Notes
- Top Notes: Ginger, Pink Pepper, Grapefruit
- Middle Notes: Lavender NaturalsTogetherTM, Basil, Violet Leaf
- Base Notes: Vetiver NaturalsTogetherTM, Clearwood®, Tonka
MCM ONYX is available at Foschini and Truworths nationwide online & in-store. Prepare to embrace the embodiment of South African masculinity with this captivating fragrance that encapsulates the essence of power and sophistication.
**MH Partnership
