Meet the innovator behind Gloot, a supplement brand that’s changing the game for women’s health. Take notes, this is info you’ll want to share.
The Mission
Cape Town-based entrepreneur and supplement innovator, Greg Tinkler, spent 12 years immersed in the health and supplement industry. Over time, and despite the industry’s growth, he spotted a glaring gap: no brand catered solely to women’s unique health needs.
And while you might see plenty of supps marketed towards women, many are simply tweaked versions of products designed for men. “Most supplements manufactured for men aren’t suitable for women and can cause a host of hormonal issues. I wanted to build a range of products that genuinely prioritise female health,” says Tinkler, now the founder of Gloot, a proudly South African female health, wellness and beauty brand dedicated to providing high-quality supplements designed to meet women’s needs. In other words, this is your sign to let the women in your life know there are supps that, in every aspect, are actually made for them.
The Journey
Launched in November 2023, Gloot’s journey began with a vision for natural, research-backed supplements designed for women’s unique bodies. Aimed at pointing women in the direction of optimal health and well-being Gloot has fast become a household name in South Africa in under a year.
The brand’s offerings include superfood supplements, toners, meal replacement shakes, collagen products and much more. With innovative products such as Gloot Protein Water, Flat Tummy Toner, Flat Tummy Tonic and the much-loved Regular Girl Prebiotic Fibre, Gloot is creating tailored solutions that empower women to take control of their health. “By offering women high-quality, clean ingredients, our goal is to ensure that women feel heard and supported,” says Tinkler.
The Success
Gloot’s success speaks to women’s longing for a brand that truly understands their health and wellness needs. The Gloot Girl Community has grown to over 20 000 members in just a year and the brand is now available in major retailers such as Clicks, Takealot, Foschini and others. In its first few months, Gloot scaled to more than R10 million in sales per month, with 28 000 units sold at Clicks alone in just 30 days. “The response has blown us away,” says Tinkler. “Women are engaging with us, sharing their experiences on social media and spreading the word about how Gloot is impacting their lives.”
Much of Gloot’s growth can be attributed to careful listening and the power of social proof. Women across South Africa continue to share their positive experiences on social media and within the brand’s community. “We’re constantly paying attention to what our customers are asking for. Whether managing gut health, supporting urinary health or addressing skin concerns, Gloot was built around their pain points,” notes Tinkler.
The Future
In short? It’s bright. The brand is already expanding into new categories such as skincare, beauty and activewear and investing in more innovations in the health and wellness spaces. “We’re just getting started. We have plans to continue creating products that solve real problems for women and fit seamlessly into their busy lives,” notes Tinkler.
The path ahead will be one of constant innovation, with women’s unique needs still being at the heart of it all. In Tinkler’s own words: “It’s all about building trust and creating products that work—our customers’ success is our success.” For more information, visit glootnu.com or follow @glootgirl on social media.
**MH Partnership
