Jägermeister has long been a staple in South Africa’s nightlife and social scene. However, the brand’s latest innovation, Jägermeister Manifest, is set to redefine premium spirits in the country. On a recent brand trip to Wolfenbüttel, the home of Jägermeister, we explored the craftsmanship behind this elevated expression of the iconic herbal liqueur. With its meticulous cask-ageing process and refined botanical blend, Jägermeister Manifest is designed for those who appreciate complexity and quality in every sip.
What Sets Jägermeister Manifest Apart?
Jägermeister Manifest is not just an upgrade of the original—it’s a complete reimagining of what a super-premium herbal liqueur can be. It boasts a higher herbal balance and an enhanced maceration process. This results in a broader spectrum of botanicals. A key differentiator is its use of fine wheat distillate aged for 15 months in small, toasted oak barrels. This imparts subtle vanilla and smoky notes that complement its deep, rich flavour profile.
With an alcohol content of 38% ABV, Manifest is a more intense, refined experience than its predecessor. Additionally, the addition of a new macerate—crafted with a precise selection of herbs, roots, fruits and blossoms—elevates its complexity. This makes it a go-to choice for connoisseurs.
The Art of Craftsmanship: How Jägermeister Manifest is Made
At the heart of Jägermeister Manifest lies the meticulous maceration process. The botanical blend is carefully ground to a precise consistency to extract essential oils without over-processing. The raw ingredients are then steeped in a water-alcohol mixture for several weeks, allowing the essences to infuse naturally. This results in five distinct macerates, which are then blended to create Manifest’s full-bodied and balanced character.
The spirit’s ageing process further sets it apart. Stored in small oak casks for over a year, the liquid develops its signature depth. The barrels contribute smooth vanilla undertones and a sophisticated woodiness that lingers on the palate.
How to Enjoy Jägermeister Manifest
Jägermeister Manifest is best served neat on ice in a tumbler, allowing its complexity to shine. However, it’s also versatile enough for cocktails. Try it in a Manifest Sour or a long drink with ginger ale for a refreshing twist.
READ MORE: Easy Jägermeister Manifest Cocktails You Can Make at Home
The Meaning Behind ‘Manifest’ and the Neo-Premium Trend
The name ‘Manifest’ embodies the brand’s vision of redefining premium spirits. As the industry shifts towards the ‘neo-premium’ trend—where consumers prioritise quality over quantity—Jägermeister Manifest positions itself as a drink for those who seek meaningful experiences. Its global campaign aims to challenge traditional notions of luxury. It blends old-world sophistication with a new generation of premium drinkers who value authenticity and craftsmanship.
The South African Relaunch: What to Expect
Jägermeister Manifest is set to be relaunched in South Africa in May 2025, marking a new chapter for the brand here. Currently, distribution is limited, with only 10% of outlets nationwide carrying the product. This includes select retailers like Makro, Ultra Liquors and Woolworths. However, with the relaunch, the brand aims to expand its footprint significantly.
As South African consumers continue to embrace premium spirits, Manifest is poised to make a strong impact in both off-consumption and on-consumption channels. While the brand currently operates without ambassadors or major campaigns, the upcoming launch is expected to generate significant buzz. This will further cement Jägermeister Manifest as a must-try for those who appreciate an elevated drinking experience.
