Rugby superstar Cheslin Kolbe is known for his speed, agility and precision on the field. Now, he is bringing the same focus and dedication into his home life through a partnership with global appliance leader Midea.
For Kolbe, the partnership was an easy decision. “I always try to associate with brands that share my values and want to make a difference,” he tells Men’s Health. “When the opportunity with Midea came through, it felt right for me and my family.”
A Home That Works as Hard as You Do
The collaboration came at the perfect time. Kolbe admits his home was missing some essentials. “We didn’t have air conditioning, so getting it made a massive difference during Cape Town’s summer heat. It made our house cooler and more comfortable and the units are silent and efficient,” he says.
Beyond keeping cool, Midea’s range of appliances has transformed daily life. “All the products we have tried, from the air fryer to the dishwasher, are reliable and easy to use,” Kolbe says. “They make everyday tasks simpler, which gives us more time to focus on family and recovery.”
A Look Inside Kolbe’s Life
The campaign with Midea also offers a rare glimpse into Kolbe’s home life. Filmed in his personal space, it shows how he balances professional performance with family routines. “It felt authentic because it is our space,” he says. “We wanted to show how products fit into real life, not just look good on camera.”
Kolbe hopes the campaign inspires fans beyond rugby. “I want people to see how small changes at home can make life easier and more enjoyable. Comfort and efficiency at home let you focus on what really matters,” he says.
Performance On and Off the Field
Kolbe sees a clear connection between his home environment and his performance on the field. “Being in a space that is comfortable and organised helps me recover and stay focused,” he explains. “It is about creating a home that supports both family life and personal goals.”
Katherine Hughes, Head of Marketing at Midea South Africa, says the partnership reflects shared values. “Cheslin represents determination, heart and world-class performance, which aligns perfectly with our brand,” she says. “We are excited to show how Midea can enhance everyday life for families across South Africa.”
By combining high-performance appliances with a world-class athlete, Midea is showing that excellence is not just for the field. It can also be found in the home, in how families live, recover and thrive every day.
**MH Partnership
