As the chill sets in, it’s time to recharge and fight off the winter blues with Switch Energy Drink’s Vita-C range. South Africans are turning to this bold, playful energy drink brand to boost their immunity and stay energised, all while enjoying a burst of refreshing flavours.
Switch is taking a fun approach to winter wellness with its latest campaign, combining a dose of humour and South African cultural moments to remind everyone to “Vita-C” themselves this season. The Vita-C + Zinc range offers the perfect balance of immune support and great taste, making it an ideal drink for the whole family during those colder months.
A Winter Campaign That Speaks to South Africans
To bring this campaign to life, Switch has launched three quirky and creative TV commercials that have captured the attention of viewers. The TVCs emphasise the importance of Vitamin C in fighting off the winter blues and feature the brand’s popular Vita-C + Zinc range. These ads aren’t just relatable—they’re memorable, with a healthy dose of humour that resonates with the South African audience.
In just a short time, the campaign has made waves online, reaching over twelve million views across various digital platforms. This success speaks volumes about how Switch has connected with its audience through content that’s both entertaining and culturally relevant. The brand has also taken to out-of-home billboards in major cities like Johannesburg, Pretoria, and Rustenburg, making sure their message hits home no matter where people are.
Switch’s Bold Approach to Marketing
Zhuraan Glade, Head of Marketing at Switch Energy Drink, shared his excitement over the campaign’s success: “We’re blown away by the incredible response to our TVCs across social media. At Switch, we don’t just market—we entertain, disrupt, and connect. Our goal is to craft bold, culturally relevant content that speaks to South Africans in a language they love—realness, humour, and energy that hits different.”
Switch’s approach to marketing is paying off, with social media users sharing their love for the campaign. Some have even dubbed the ads the “best ad of the year,” proving just how much the brand resonates with its audience.
The Perfect Blend of Immune Support and Flavour
Switch’s Vita-C + Zinc range isn’t just about entertainment—it’s about delivering a real product that supports your health. Packed with Vitamin C and Zinc, these drinks are designed to help boost your immune system during winter. With delicious flavours like Orange, Blueberry & Raspberry, Goji Berry & Starfruit (Sugar-Free), Lemon & Ginger, and Grapefruit Naartjie, there’s a flavour for everyone.
Available in retail stores across South Africa, these drinks are perfect for those long days when you need a little extra boost to stay on top of your game. Whether you’re powering through work, hitting the gym, or just relaxing at home, Switch Energy Drink’s Vita-C range ensures you stay energised and healthy.
So, this winter, make sure to ‘Vita-C’ yourself and beat the blues with Switch—energy, immune support, and bold flavours that’ll keep you feeling on top, no matter the season.
**MH Partnership
